How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

Winter Skin Care Routine

As winter approaches our skin gets drier and the weather becomes duller, but that doesn’t mean you can’t be glowing! At Naked Tan, we understand not everyone can afford a summer holiday in Europe to get a natural goddess bronze. So, we are here to save your skin with our go to winter products!

Your skin is your biggest organ in your body so it’s important not to neglect it. The cooler weather can tend to make your skin look flakey and lifeless.

  1. The first step to our recommended skincare routine is to exfoliate using our Goddess Exfoliator.Our unique formula combines moisture rich coconut oil with smooth pumice grains and bamboo to gently exfoliate, leaving your skin soft, smooth and tan free. If you have any old tan still sticking, use our Tan Remover Mitt to easily remove those last bits of tan.

2. Take a warm shower using our Goddess Body Cleanser. It is enriched with Vitamin E, Aloe Vera, Organic Coconut Oil and Macadamia Oil moisturising your skin and leaving it purified.

3. Pat yourself down dry, don’t rub. Rubbing the towel can be harsh on your skin in winter and take away any beneficial natural moisture, whereas patting doesn’t.

4. Now to get you glowing! Our Goddess Self Tan is the perfect solution for dry skin. It is enriched with Shea Butter, Aloe Vera and Avocado Oil to nourish and hydrate your skin. The Goddess Self Tan will give you a professional and natural tanning result in just 2 hours.

5. Spritz your face with our NEW Face Tan Mist and use at any time of the day for a quick refreshment. Infused with cucumber, this cooling spritz will leave your skin feeling smooth & refreshed, while the hero ingredients of Witch Hazel, Green Tea, Aloe Vera and Chamomile will assist in reducing the pores & restoring your complexion.

6. To maintain your bronze and keep you hydrated we recommend using our Goddess Crème de la Crème. Enriched with Shea Butter, Cocoa Butter and Aloe Vera, Goddess Crème de la Crème is perfect to be used as an everyday body moisturiser to increase the longevity of your tan.

7. Go out and enjoy a hot chocolate with some friends then take an Instagram pic in your glowing skin and tag us @nakedtanofficial!

Don’t let the winter blues ruin your mood and skin, let us come to the rescue!

Give us a call today on 1300 365 683 or email us at info@nakedtan.com.au.

What are your favourite things to do in winter? We’d love to hear from you in the comments!