How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

How to Prolong the Life of Your tan

One of the most common questions we get asked is “How can I make my tan last longer”. Sometimes you have events two weekends in a row, and want that tan looking fresh a week later- the life of a socialite can be hard!

If this is the case for you, we have a few hot tips!

– 

  1. Crème that body up: it’s no secret that hydrated skin looks best, but a lot of people don’t realise how vital it is for keeping your tan looking fresh. Apply our Crème De la Crème after every shower, and before you go to bed or after you wake up. Two applications daily should keep your skin looking lush.

  2. Face the facts: Our Face Tan Mist is any fake tanners’ best friend! Most people find that the tan on their face fades a lot quicker than body, and the reason for this is that most makeup has products or alcohol in it that will strip your tan. The face tan mist is a super refreshing spray with 5% DHA, so it works like gradual tan. Spray one or two times a day (or more) until you achieve your desired colour. It is so easy to use and an absolute staple in our lives. You will wonder how you ever lived without it!

  3. If you want to add some more colour: Our Gradual Tan is an amazing tan-extender. Apply once a day to add a new moisturising coat of tan to your skin. With 4% DHA this product will add some colour to that fading skin.

  4. No alcohol: Whoops did we scare you? You can still enjoy a glass of wine (or 5), we just don’t want you to wash your body with any product containing alcohol or SLS. Our amazing Cleanser is free of these two ingredients, and all other nasties. Wash in this bad boy and you will find your tan lasts so much longer. Plus, it contains our signature scent, so not only will you look like you just got back from a tropical holiday, but you will smell like it too!

  5. Get a little help from our fairy godmother: The Instant Tan will take you from rags to riches! Made up of beautiful natural products, this instant tan will give you an all over shimmer and bronze. This product will be your saving grace on the day of an event, because you can just pop it on and elevate the depth of your tan, then wash it off in the shower that night! You will be looking like Cinderella (post-makeover) in no time!

Have you got any tips? let us know in the comments!

The Best Dark and Fast Tans for Summer

As summer has come to an end it’s back to business. It’s hard to keep your natural, glowing summer tan when you don’t have the luxury of relaxing at the beach or by the pool every day. We understand how busy life can get when you’re studying, working and trying to maintain a social life. Here at Naked Tan we are all about the girl on the go so we have created a solution for you hardworking ladies to still be a bronze goddess as the weather gets cooler!

The solution? 2 of Naked Tan’s Iconic Retail Products.

Self-Tan

10% DHA Active

Our Self-Tan is perfect for those that like a cream texture or have dehydrated skin. It is enriched with Shea Butter, Aloe Vera and Avocado Oil to nourish and hydrate the skin in just 2 hours. This will leave you up to 2-3 shades darker!

 How to Apply:

Use the Naked Tan Applicator Mitt to apply Naked Tan Self Tan lotion. Moisturise into skin until even, rinse off after 2 hours with Naked Tan Body Cleanser.

Goddess Bronzing Mousse

Available in two shades

Tanned 10% DHA Active

Chocolate 14% DHA Active

Our Goddess Bronzing Mousse is a lightweight, velvety formula that delivers a streak-free tan in just 2 hours. It is infused with Aloe Vera and Vitamin E leaving your skin deeply hydrated.  This is also perfect to add on top of a spray tan to make your shade darker.

How to Apply:

Apply with our applicator mitt for a premium result! No need to wash off! Professional results in just 2 hours.

Test our Self-Tan or Bronzing Mouse and let us know what you think in the comment below!

Naked Tan ABIA Tanning Sponsor!

Naked Tan were very proud to be a major sponsor at the Australian Beauty Industry Awards for a fourth consecutive year. Naked Tan would like to congratulate all of the beauty salons and companies involved, we loved celebrating your hard work with you!

The below article was originally published by Mocha Publlishing

The Star, Sydney, was the place to be on Sunday 9th September 2018, where around 600 glamorous and excited guests arrived for the annual Australian Beauty Industry Awards (ABIA’s) gala dinner. The evening kicked off with arrival champagne followed by resident host and MC for the evening, Mr Will Fennell, introducing the fabulous LED Dancers to kick of an incredible night of nights!

 

Winners were announced in 23 categories including 2018 ABIA Refectocil Hall of Fame recipient – Riana Janse Van Rensburg.

 

The Education Category was once again split into 2 awards for Individual and Organisation and was taken out by Elle Wilson of Brow Secrets and The Box Hill Institute respectively.

 

Recognised through an online voting system and following the announcement of the state Wholesaler of the Year winners in May, the overall Australian Winner was announced on the night as The Global Beauty Group

 

Following on from last year and with an unprecedented spike in the number of entries, the Beauty Salon/Spa of the year categories were split into State categories for both 4 Treatment rooms or less and 5 Treatment rooms or more. In a grand finale, the two Australian Salon/Spas of the year were awarded, determined by the highest ranking amongst the State winners. Australian Beauty Salon/Spa of the Year – 4 Treatment Rooms or less was won for the 2nd year running by The Temple Skincare and Australian Beauty Salon/Spa of the Year – 5 Treatment Rooms or more by HUD Skin and Body

 

“Once again we outgrew our venue from last year and hopefully have found a home for the ABIA’s for many years to come at The Star which will be able to cater for even more growth year on year.” said owner, Linda Woodhead. “The introduction of State Categories last year proved to be a successful decision with the number of entrants, this year, once again doubling in size. Having a large number of finalists, allows many salons to reap the rewards of recognition and with lots of new names this year we can only imagine the growth that the ABIA’s is still yet to enjoy. To have over 600 people attend the gala, when the awards are only 7 years old, is truly a testament to the industry and we are so honoured to facilitate such an inspiring event.”

 

The ABIA’s are proudly owned by mocha publishing.