How to Maintain a Spray Tanning Service During Cooler Months

Every year, around this time, we are inundated with emails from salons asking how they can keep business coming in over the colder months. So, if things are getting a little slow in the salon, don’t worry, you aren’t alone!

So, to help keep our Naked Tan goddesses busy, we thought we would make a little list of our 5 top tips and tricks…

  1. Loyalty cards:

Loyalty cards are a fun way to give back to your clients, while bringing business in. You can even purchase Naked Tan loyalty cards directly through us! The cards we sell offer your client their 6th tan free. It’s a great incentive for your client to return and make spray-tanning a part of the regular beauty regime.

  1. Offer discounts:

Any discount is a good discount! Taking even $5 off the price of your spray tans is a wonderful way to maintain work over winter. A popular strategy is to advertise this deal on social media, then state that to receive the deal customers should mention it when booking. That way you can see which customers you have brought in because of the discount!

  1. BFF- Best Fake (tan) Friend:

We love female friendships, so let’s reward them! If your client brings in a friend, they get 10% off their spray tans. You can pick the discount percent based on your salon pricing, but we have seen this deal offered in a variety of different ways. Some salons have a flash ‘buy one get one free’ Spray tan sale, or 5% off each. This is also an amazing way to broaden your clientele, by having your clients bring in customers that may not have used your services before.

 

  1. Speaking of best friends, social media is yours!

We all know that social media is taking over the business world, and chance are if you are reading this you probably have your salon set up online. If you aren’t already on it, we highly recommend creating an Instagram, particularly if you are looking for a younger clientele. This social media platform is an amazing way to showcase your salons unique style and come up with a fun aesthetic that will bring in customers. On Instagram and Facebook, you can also advertise all your deals, and show off your amazing spray tan skills (before and afters are always popular). The benefit of Instagram is it is easier to build a following than on Facebook, and you can tag any great client pics to broaden your reach.

 

  1. Collab!

Try reaching out to other businesses for collaborations, such as event or wedding planners, broadcasting networks etc. Companies that operate in the limelight all year are amazing to work with. Try contacting a local news station, or an events company and offer them a great deal on spray tans. This little tip is one people don’t take advantage of enough, and it is an incredibly effective way to ensure business year-round.

 

Well that’s that ladies and gents, our main tips on how to keep you busy through the cold months. Test out a variety of these tips to work out which is most effective for your salon. If you need any help we are always here, and if you have any ideas leave a comment below!

 

 

Our Best selling Face Tan Mist

It has been a busy year at Naked Tan and we could not wait to share our new product with you! Our phones and socials have been abuzz with positive feedback on our Face Tan Mist, and we want you to try it too! Read on and find out why this is our new holy grail product.

How to use:

Simply spritz generously over your face and let it dry! We usually spray our Face Tan Mist before bed, so we wake up with a beautiful bronze glow. However, you can also spray in the morning, wait till it dries and apply your makeup over the top! It is a beautiful base as it tightens your skin and shrinks those pores. Hot Tip: Spray, let it dry, then apply our Creme De La Creme, to add an extra layer or moisture.

The bronze that develops is natural and build-able, meaning that depending on your skin tone you can spray more or less often, to create a custom colour.

Why to use:

This product is the most refreshing thing we have ever put on our skin! The ingredients of Witch Hazel, Green Tea, Aloe Vera and Chamomile make your skin feel plump and smooth. While at the same time the tanning agents are working to even your skin tone and give you a glow that will have you skipping foundation!

This product is your fairy godmother, a few quick sprays and your makeover is underway. Like always, we are looking out for the busy woman, we love our products to be glam on the go.

As well as being convenient, this product can help extend the life of your tan. The alcohol in makeup naturally wears away at a fake tan, meaning that many of us find that our face is the first place to fade. Just spritz the mist and you will keep your face looking as gorgeous and brown as your body!

We have also found that this product is great for those of us with sensitive or breakout prone skin, as the witch hazel works wonders on oily skin. Keep those pores free of foundation and watch your skin begin to glow from within.

We promise you that you will love this product- it’s a saving grace for all of us busy, pale-faced women! even a goddess needs a little help sometimes…

Our Guide to Glow!

The word of the moment in the beauty world is GLOW! Everyone wants to have that natural radiance that’s all over Instagram. We have some hot tips on how to get that ‘I just got back from the Maldives’ glow!

 

– Beautiful skin starts from within- so drink plenty of water!

– Make sure to moisturise after every shower and before and after tanning. Our Crème de la crème is made of Shea Butter that will leave your skin super hydrated.

– Use our Body Exfoliator to gently buff away your dead skin. This will make your complexion appear brighter and will prepare you to apply your tan.

– At least 12 hours after exfoliating choose a self-tan product and apply, but don’t forget to moisturise after to lock in your tan!

– You can also use a gradual tanner to give your skin a natural sun-kissed look all year round.

– One of our favourite product for creating beautiful dewy skin is our instant tan. It contains Mica, which is a natural material that gives off an iridescent shimmer. You can apply it all over your body!

– For a subtle look, apply the instant tan to; the tops of your cheekbones, under your brow ridge, along your cupid’s bow, on your collarbones and your shoulders. This will highlight your features and is a fun way to add some subtle glamour.

– Chuck on some lip balm to top it all off.

 

A little luminosity is an easy way to make you feel better about yourself, and these tips will work for any woman, any skin tone. Let us know in the comments If you have any of your own tips!