How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

New Years Resolutions

We are proclaiming that 2019 will be the year of achievable resolutions and big dreams! What do we mean? Well we resolve to start making our bed in the morning, but we dream of holidaying in Hawaii!

We have compiled a cheeky list of tanning resolutions (and how to keep them) that you can incorporate into your new year. We promise these resolutions are easier than quitting chocolate…

  1. I resolve to start washing my tanning glove:

Run our Tanning Applicator Mitt under hot water until the water goes clear, then leave it out to dry.

  1. I resolve to moisturise everyday to prolong the life of my tan:

If you want hydrated skin (You should!) try using our Crème De La Crème, before and after your tan. Beauticians you can also apply it to the knees, elbows, feet and hands of clients. This acts as a moisture barrier, so that those dry areas don’t go too dark after a spray.

  1. I will stop wearing moisturiser, makeup or deodorant to my spray tan appointments:

Skip the products and go bare, it will save your beautician time and give you an easy-breezy-even tan. Wearing deodorant or moisturiser can cause product to not stick well to the skin, so we want to avoid them, if possible. Just like our products, we want you to be Au naturale!

  1. I will exfoliate and shave before tanning:

We all know that fake tan looks a million times better on fresh skin! Buffing away the dead skin cells will give you a gorgeous streak-free tan. Try using a combo of our Body Exfoliator and Tan Removing Mitt, for baby soft skin.

  1. I will Fake it:

At Naked Tan we believe strongly that we should all protect ourselves from the sun’s harmful UV rays. That means no crisping yourself at the beach! Far too many people are hurt from a life sun-baking, so this year slip slop slap (and pop on some Mousse when you get home).

  1. I will apply with an applicator mitt:

You’ve seen those tans before, the ones that have streaky marks and white patches. There are a few reasons for this; they were rushing, they applied in lines not circular motions or they weren’t using a Mitt. This year we are resolving to have no more zebra legs!

  1. I will not to use soap that strips my tan:People always ask us how to make their tans last longer and this is what we tell them: moisturise, stay hydrated and use the correct soap! People are often using harsh shower washes that contain alcohol or other ingredients that will strip your tan. Our Body Cleanser is made from all natural ingredients that will keep your tan looking fresh, and your skin clean. Thank us later…
  2. I will love myself:

Tan or no tan, this is the year to show yourself love, goddess. Life is too short, so grab it with both hands (also grab a mimosa, because girl, you deserve it!)

Happy 2019 goddesses! We are wishing for nothing but happiness for all of you. May this year be the year you achieve your dreams, and finally learn how to fake tan your ankles properly.

How To: Remove Fake Tan From Clothing

If you’re anything like us, you’ve grappled with more than a couple of tan stains. We are thankful you don’t have to sleep in Naked Tan to look beautiful and Chocolate – otherwise w­­­e would be bleaching our sheets every week!
We don’t want you to stop wearing white on a night out for fear of ruining your tops (those underarm tan runs can be the worst)- so we have devised a list of our go-to tan removal tips!

An important disclaimer: If you have any delicate fabrics like silk or linen consult a dry-cleaner before attempting to remove it yourself. These kinds of fabrics can damage easily, so better safe than sorry! 

1.Tan doesn’t set into our skin immediately, and it is much the same for clothes- so timing is everything

2.Always check the ‘garment care’ tags, sometimes your fabric may have specific washing instructions

3.Don’t rub anything yet! We don’t want to ruin your beautiful clothes by spreading the tan further.

4.Flip the fabric over and run cold water through the stain- you’re basically trying to push it out of the fabric.

5.Cotton fabrics will wash out tan a lot easier than others, the ingredients within tan don’t cause permanent stains to cotton. So that oversized t-shirt you marinate in should be safe! Your regular washing routine should get it out.

6.Treat the stained area with a water and dish soap/ fabric detergent mix. Now be gentle with this next part- take your finger tips and rub your homemade solution into the stain for 1-2 minutes, then pop it in the wash (cold water cycle only).

7.If your clothes are white, you are in luck. Bleach is very effective in removing stains, just apply it to the effected area and then ,as always, put it through the wash on cold.

CRUCIAL: do not wash on hot or leave in the sun until the tan is removed. Unlike jelly, tan sets in heat.


If all else fails call: your mum or your dry-cleaner 😉 

Naked Tan kicks off tanning workshops for 2018

Naked Tan have reopened their books for their spray tan workshops for 2018! The first spray tan workshop for 2018 kick started in early March, drawing in lots of upcoming beauticians. The Naked Tan workshops are open to all abilities may you be completely new to the tanning industry or feel you need to freshen up your spray tan skills; the course has been designed to cater to all beauty therapists.

 

On the day the team will run through with you tanning product knowledge, spray-tanning technique along with insightful marketing tips on how to promote your beauty salons or beauty business.

 

Naked Tan are currently taking bookings for their next workshop being hosted in Wollongong September 3rd. For all inquiries please email info@nakedtan.com.au.

 

Here is a video of the latest Naked Tan tanning workshop and the therapists becoming spray tan technicians! Want this to be you…. Secure your place today!!