How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

 How to Maintain a Spray Tanning Service During Cooler Months

Every year, around this time, we are inundated with emails from salons asking how they can keep business coming in over the colder months. So, if things are getting a little slow in the salon, don’t worry, you aren’t alone!

So, to help keep our Naked Tan goddesses busy, we thought we would make a little list of our 5 top tips and tricks…

  1. Loyalty cards:

Loyalty cards are a fun way to give back to your clients, while bringing business in. You can even purchase Naked Tan loyalty cards directly through us! The cards we sell offer your client their 6th tan free. It’s a great incentive for your client to return and make spray-tanning a part of the regular beauty regime.

  1. Offer discounts:

Any discount is a good discount! Taking even $5 off the price of your spray tans is a wonderful way to maintain work over winter. A popular strategy is to advertise this deal on social media, then state that to receive the deal customers should mention it when booking. That way you can see which customers you have brought in because of the discount!

  1. BFF- Best Fake (tan) Friend:

We love female friendships, so let’s reward them! If your client brings in a friend, they get 10% off their spray tans. You can pick the discount percent based on your salon pricing, but we have seen this deal offered in a variety of different ways. Some salons have a flash ‘buy one get one free’ Spray tan sale, or 5% off each. This is also an amazing way to broaden your clientele, by having your clients bring in customers that may not have used your services before.

 

  1. Speaking of best friends, social media is yours!

We all know that social media is taking over the business world, and chance are if you are reading this you probably have your salon set up online. If you aren’t already on it, we highly recommend creating an Instagram, particularly if you are looking for a younger clientele. This social media platform is an amazing way to showcase your salons unique style and come up with a fun aesthetic that will bring in customers. On Instagram and Facebook, you can also advertise all your deals, and show off your amazing spray tan skills (before and afters are always popular). The benefit of Instagram is it is easier to build a following than on Facebook, and you can tag any great client pics to broaden your reach.

 

  1. Collab!

Try reaching out to other businesses for collaborations, such as event or wedding planners, broadcasting networks etc. Companies that operate in the limelight all year are amazing to work with. Try contacting a local news station, or an events company and offer them a great deal on spray tans. This little tip is one people don’t take advantage of enough, and it is an incredibly effective way to ensure business year-round.

 

Well that’s that ladies and gents, our main tips on how to keep you busy through the cold months. Test out a variety of these tips to work out which is most effective for your salon. If you need any help we are always here, and if you have any ideas leave a comment below!

 

 

Our Best selling Face Tan Mist

It has been a busy year at Naked Tan and we could not wait to share our new product with you! Our phones and socials have been abuzz with positive feedback on our Face Tan Mist, and we want you to try it too! Read on and find out why this is our new holy grail product.

How to use:

Simply spritz generously over your face and let it dry! We usually spray our Face Tan Mist before bed, so we wake up with a beautiful bronze glow. However, you can also spray in the morning, wait till it dries and apply your makeup over the top! It is a beautiful base as it tightens your skin and shrinks those pores. Hot Tip: Spray, let it dry, then apply our Creme De La Creme, to add an extra layer or moisture.

The bronze that develops is natural and build-able, meaning that depending on your skin tone you can spray more or less often, to create a custom colour.

Why to use:

This product is the most refreshing thing we have ever put on our skin! The ingredients of Witch Hazel, Green Tea, Aloe Vera and Chamomile make your skin feel plump and smooth. While at the same time the tanning agents are working to even your skin tone and give you a glow that will have you skipping foundation!

This product is your fairy godmother, a few quick sprays and your makeover is underway. Like always, we are looking out for the busy woman, we love our products to be glam on the go.

As well as being convenient, this product can help extend the life of your tan. The alcohol in makeup naturally wears away at a fake tan, meaning that many of us find that our face is the first place to fade. Just spritz the mist and you will keep your face looking as gorgeous and brown as your body!

We have also found that this product is great for those of us with sensitive or breakout prone skin, as the witch hazel works wonders on oily skin. Keep those pores free of foundation and watch your skin begin to glow from within.

We promise you that you will love this product- it’s a saving grace for all of us busy, pale-faced women! even a goddess needs a little help sometimes…

Our Holiday Obsession: Gradual Tan

We created our Gradual Tan to save you time. Your precious moments in the morning before work (with your family, a coffee or your bed) are important to us. So we wanted to create a product that moisturises you and tans you in one swoop! This iconic product builds the most beautiful natural tan, and the best part is that once you put it on, you don’t have to worry about washing it off!

If you need further convincing, we have compiled a list of 6 reasons we are obsessed with this all-rounder product.

  1. 1. It is designed for every skin type and can be used daily to build up a gorgeous sun kissed look
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  2. 2. This product is the answer to the age-old question ‘how I can make my spray tan last longer?’
  3. 3. There is no need to shower, just pop it straight onto your skin and wear a glow on the go!
  4. 4. It gives a natural glow that could fool anyone into thinking you have had a day at the beach. This colour is build-able depending on how often you apply, we love this because it means you can customise it to your own preference.
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  5. 5. It has amazing moisturising properties that will replenish your skin, leaving you feeling incredibly soft.
  6. Pair with our instant tan to turn up the glam, or layer over a spray tan our a mousse to create a deeper colour. (Are you beginning to see why this is such a staple product in our makeup bag?)
  7. 7. Our products are organic, vegan friendly and cruelty free products. So you don’t need to worry about any nasties!
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Test out our Gradual Tan and let us know what you think in the comments below. Don’t blame us if you become addicted!

BEST BEACHES TO TAKE A SELFIE IN SYDNEY

You’ve got a killer fake tan and a hot bikini to match. The sun is out and shining and you’re ready for a girl’s day out at the beach. Sydney is filled with Instagram-worthy beaches and pools that you need to be at! Don’t forget after a long day of summer adventures to apply your Naked Tan Crème de la crème as it is so important to keep your skin hydrated and glowing!

 

Bronte Rock Pool
Sydney’s Bronte Rock Pool is one of Sydney’s oldest bath pools. Situated at the top of Bronte beach it is the ideal location to spend the end of summer and take the last of your Instagram snaps. Only a short walk from Bondi beach, you can get a stint of fitness in for the day walking the scenic and famous Bondi to Bronte Coastal walk. This venue is free for you to swim at, if you want to keep your tan alive we recommend arriving early to guarantee you get a spot to sunbake.

 

Bondi Icebergs

Bondi is known for its packed beaches and picturesque Sydney coastline. Their concrete playground is popular amongst all the tanned Sydney Instafamous girls as this is the trendiest rock pool to hang out at during the Summer. Soak up the suns rays and get your tan on at a cost of $6.50 for entry.

 

Figure 8 pools

If you have not seen Sydney’s figure 8 pools in your Instagram feed, you have been living under a rock all summer. You’ll need to get your sunless tan on with Naked Tan before heading to the Figure 8 pools, as there isn’t much space to sunbake. Situated in Sydney’s Royal National Park be prepared to get some exercise in as you’ll have a 6km walk to get through from Garrawaara Farm before being able to jump in the Figure 8 pools.

 

Milk Beach

Take in Sydney’s beautiful beaches and scenic views of the Sydney Harbour Bridge whilst tanning. Stock up on Instagram worthy shots as this beach takes in some of Sydney’s best views without the load of heavy tourists. This Sydney beach does get busy with locals however!  Just off Hermitage Foreshore walk, it would be best not to head here on steamy hot day!

 

North Sydney Pool

North Sydney Pool is one of the best places to take a photo in Sydney. The stunning lap pool sits directly under the Sydney Harbour Bridge and right next to Luna Park Sydney. This venue is stunning for a summer afternoon dip and a relaxing place for tanning!