How to Sell Retail in a Tanning Salon

Sales can feel hard, particularly in a salon where your customers are usually coming in for one service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help problem solve for your clients. The perfect place to make these sales is in the spray-tan room! your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

Small talk

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions.

During this time ask your client questions such as, what are your plans for the weekend, do you fake tan at home, do you have any trips planned, etc. These little bits of information are natural paths to selling your products.

Problem-solving

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, If your client has events two weekend in a row you can suggest an Exfoliator to help buff away the tan, in between weekends. Travelling customers are also great to sell to, as you can recommend a Gradual Tan to extend their spray-tan over the length of their trip or let them know about any travel sized products you might stock.

If you notice their skin is a little dry on certain areas, you can advise them about Creme De la Creme moisturiser. The possibilities are endless, as long as you listen carefully to your customer and make sure you are thinking of what would best suit them. There is no use selling them a product they don’t need, this will make you appear in-genuine, and lessen your chances of a repeat customer.  

Retail

Once you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

Discuss

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, lead them to the counter and show them the products that you had discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

 

Follow up

One often ignored, but vitally important, part of sales is the follow-up. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time.

Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first.  

New Years Resolutions

We are proclaiming that 2019 will be the year of achievable resolutions and big dreams! What do we mean? Well we resolve to start making our bed in the morning, but we dream of holidaying in Hawaii!

We have compiled a cheeky list of tanning resolutions (and how to keep them) that you can incorporate into your new year. We promise these resolutions are easier than quitting chocolate…

  1. I resolve to start washing my tanning glove:

Run our Tanning Applicator Mitt under hot water until the water goes clear, then leave it out to dry.

  1. I resolve to moisturise everyday to prolong the life of my tan:

If you want hydrated skin (You should!) try using our Crème De La Crème, before and after your tan. Beauticians you can also apply it to the knees, elbows, feet and hands of clients. This acts as a moisture barrier, so that those dry areas don’t go too dark after a spray.

  1. I will stop wearing moisturiser, makeup or deodorant to my spray tan appointments:

Skip the products and go bare, it will save your beautician time and give you an easy-breezy-even tan. Wearing deodorant or moisturiser can cause product to not stick well to the skin, so we want to avoid them, if possible. Just like our products, we want you to be Au naturale!

  1. I will exfoliate and shave before tanning:

We all know that fake tan looks a million times better on fresh skin! Buffing away the dead skin cells will give you a gorgeous streak-free tan. Try using a combo of our Body Exfoliator and Tan Removing Mitt, for baby soft skin.

  1. I will Fake it:

At Naked Tan we believe strongly that we should all protect ourselves from the sun’s harmful UV rays. That means no crisping yourself at the beach! Far too many people are hurt from a life sun-baking, so this year slip slop slap (and pop on some Mousse when you get home).

  1. I will apply with an applicator mitt:

You’ve seen those tans before, the ones that have streaky marks and white patches. There are a few reasons for this; they were rushing, they applied in lines not circular motions or they weren’t using a Mitt. This year we are resolving to have no more zebra legs!

  1. I will not to use soap that strips my tan:People always ask us how to make their tans last longer and this is what we tell them: moisturise, stay hydrated and use the correct soap! People are often using harsh shower washes that contain alcohol or other ingredients that will strip your tan. Our Body Cleanser is made from all natural ingredients that will keep your tan looking fresh, and your skin clean. Thank us later…
  2. I will love myself:

Tan or no tan, this is the year to show yourself love, goddess. Life is too short, so grab it with both hands (also grab a mimosa, because girl, you deserve it!)

Happy 2019 goddesses! We are wishing for nothing but happiness for all of you. May this year be the year you achieve your dreams, and finally learn how to fake tan your ankles properly.

Our Ultimate Tanning Routine

Holiday season is upon on us, and that means lots of fake tanning! So we’ve created the perfect tanning routine that will turn you into a pro in no time. We want you feeling like the natural beauty you are!

 

 

 

 

 

Preparation: 12-24 hours before you plan to tan

Like a house needs a good foundation, so does a fake tan! it’s a personal choice whether you want to shave or not, but a tan does apply a little easier onto smooth skin. Next step, jump in a hot shower (this will open your pores) and use an Exfoliator Mitt and Body Exfoliator scrub to slough away that dead skin. Be careful if you have sensitive skin, you don’t want to be too rough and aggravate it.  A great product to use now is our Body Cleanser, it will make your skin super soft and the aloe vera will soothe any redness caused by exfoliating.

Now hop out of the shower and lather yourself in moisturiser- we recommend the crème de la crème! Your skin will drink it all up, leaving you feeling soft as silk.

We recommend doing all of this 12-24 hours before you plan on tanning, so that your pores are closed and your moisturiser has sunk in. If you don’t have 12 hours, give it at least 1-2 after showering to tan. As well as this, after you have exfoliated, turn on the cold water for a minute to close all your pores up again.

 

 

 

 

Application: At least a day before your event

Get out your Tanning mitt and get in front of a mirror! First things first, apply some creme de la creme to your dry areas; elbows, knees and hands. By doing this you will stop the tan caking into the skin and appearing dark on these spots. Next, apply an even layer of the Goddess Bronzing Mousse all over your body in circular motions, to ensure a streak free finish. Check in the mirror that you haven’t missed any spots! Then wait until your skin feels dry to touch and put your clothes back on.

Leave it on for 2-4 hours before washing it off, the longer you leave it the darker you will go. So, if you have fair skin naturally and want a more subtle look, stick to the 2 hour mark. Once you have washed it off, pat yourself dry with a towel and then your tan will begin to develop, it will reach its peak in about 6 hours.

 

 

 

 

 

Maintenance

Now that your tan is all washed off and your feeling fabulous, don’t race out the door! You should moisturise once you’ve hopped out of the shower, and then keep up this moisturising everyday to prolong the life of your tan. Drinking plenty of water and not swimming or exercising strenuously will also help keep your tan for longer!  Our gradual tanner can also be used everyday to deepen the colour.

 

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All Done Babe!